Mailchimp: Email Marketing and Automation Guide
Mailchimp is a popular email marketing and automation platform. It suits small businesses and growing brands with templates, segmentation, and automation. This guide covers what Mailchimp offers and when to use it.
Campaigns and automation
Mailchimp offers email campaigns, automation (welcome series, abandoned cart, etc.), segmentation, and basic landing pages. Templates and the drag-and-drop editor make it easy to create professional emails without design skills. The free tier has limits on contacts and sends; paid plans scale with list size and add advanced features. Mailchimp has expanded into broader marketing (e.g. ads, social); the core strength remains email. For small businesses that want an all-in-one marketing start, Mailchimp is a default choice. For our full email marketing comparison, see Email Marketing Tools.