Shopify Review
Website Builders
Quick verdict: Best dedicated ecommerce platform. We recommend it when you are serious about selling online.
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About Shopify
Start a business.
Pros and cons
Pros
- Ecommerce
- Apps
- Scale
Cons
- Cost
- Complexity
Our review
Shopify is the leading dedicated ecommerce platform. You build a store, manage inventory, and sell via web, mobile, and channels. Apps extend functionality and Shopify Payments can avoid extra transaction fees. Subscription plus payment processing costs apply. Abandoned cart recovery and basic marketing tools are built in. Scales from small stores to large operations.
We recommend Shopify when ecommerce is the main goal. For a simple site with a small store, Wix or Squarespace may be enough. For design control and content-heavy stores, Webflow ecommerce or WordPress with WooCommerce are alternatives.
Key features
- Store
- Apps
- Payments
Frequently asked questions
Frequently asked questions
- Shopify charges a subscription plus transaction fees on sales unless you use Shopify Payments.
- Yes. Shopify scales from small to large; many small businesses start there.
- Yes. Abandoned cart recovery is built in.
- Shopify is built only for ecommerce; Wix is a general builder with ecommerce added. Shopify is stronger for serious stores.
- Yes. You can connect a custom domain to your Shopify store.